Estimating Consumer Inertia in Repeated Choices of Smartphones*

For a sample of 9,799 subscribers to single mobile operator, we observe switching between handsets July, 2011, and December, 2014. We estimate discrete choice model in which account for disutility from different operating systems brands. Our estimation results indicate the presence significant inertia use our simulate market shares absence costs conclude that Android smaller would increase at expense share iOS such context.